Since Juul Labs introduced its JUUL smoking device in 2015, it has targeted young individuals and teens with enticing, “vapable” flavors; alluring advertisements and social media campaigns; and the misleading idea that their product provided a “safer alternative to smoking.”
If you or a loved one fell prey to these tactics and have since suffered addiction or another injury after using JUUL products, you deserve to have the party responsible for your medical condition cover your expenses, lost time at work, pain and suffering, and other damages.
A JUUL lawsuit lawyer at D. Miller & Associates, PLLC will fight aggressively to see that justice is served and that the parties responsible for these unscrupulous, deceptive tactics pay the price for your suffering. Call D. Miller & Associates, PLLC at (713) 850-8600 for a free legal consultation.
The Misrepresented “Safety” of JUULing and Misleading Claims
Juul Labs, Inc., manufacturer of JUUL products, has gone out of its way to market “JUULing” as being safer than smoking traditional cigarettes. This messaging can be credited for the massive success that Juul Labs, Inc. has enjoyed as a relative latecomer in the e-cigarette market.
The problem is that this claim can not be proven. In fact, there are aspects of JUULing that introduce dangers and risks not present in traditional cigarettes. For example, as part of its strategy to attract young, non-smokers to start “JUULing,” the makers introduced “fun” and fruity chemical flavorings. Unfortunately, these may harm the lungs more than traditional cigarettes do.
The Numbers Do Not Lie
As of November 20, 2019, the Centers for Disease Control and Prevention (CDC) reported that 47 people have passed away from causes connected to vaping and thousands more have been hospitalized with severe lung illnesses tied to this activity.
The U.S. Food & Drug Administration (FDA) has called out JUUL for marketing its products and vaping as being safer than cigarettes. Furthermore, on November 19, 2019, the New York Attorney General filed a lawsuit against JUUL makers. The lawsuit cites Juul Labs, Inc. for targeting minors with its deceptive marketing tactics, as well as positioning its products with misleading claims of safety.
“There can be no doubt that JUUL’s aggressive advertising has significantly contributed to the public health crisis that has left youth in New York and across the country addicted to its products,” Attorney General James said in a press release. “By glamorizing vaping, while at the same time downplaying the nicotine found in vaping products, JUUL is putting countless New Yorkers at risk. I am prepared to use every legal tool in our arsenal to protect the health and safety of our youth.”
Risks and Dangers of JUULing and Vaping
Various states and cities across the country have announced plans—or have already enacted plans—to ban vaping. These actions come on the tails of a sharp and alarming rise in vaping-related deaths and illnesses.
Some of the dangers and risks associated with JUULing and vaping include:
- Lung damage
- Nicotine addiction
- Higher risk of cancer
- More asthma attacks
- Respiratory problems
- Damage to developing brain (adolescents)
- Chronic bronchitis
- Exposure to toxic chemicals
- Harm to metabolism
- Increased blood pressure
- Increased heart rate
- Asthma symptoms
- Behavioral changes from nicotine
- Exposure to aerosol solvents and flavorants
- Sudden infant death syndrome (for mothers who used when pregnant)
- Possible death if contents of refill cartridges are consumed
- Gateway to other tobacco products
- A heightened experience of illicit drugs
- Altering the brain’s reward system, increasing the chance of addiction
- Exposure to harmful substances in the vaporizing mechanism
- Exposure to volatile organic compounds and carbonyl compounds
The parents of JUUL-addicted teens and teens themselves are now filing lawsuits to hold the manufacturer accountable for a targeted marketing effort that lured these children into using the nicotine product without a full understanding of the dangers associated with this activity.
Other plaintiffs against Juul Labs, Inc. include people who previously did not smoke, but began vaping or JUULing because they believed it was a safer alternative to cigarettes.
In both types of cases, the lawsuits connect these injuries and addictions to JUUL Labs’ negligence and failure to warn consumers about the dangers of their products. Due to the company’s unsubstantiated claims about the safety of JUULing, they are also being scrutinized for violation of consumer fraud laws.
If you or a loved one became addicted to JUUL or nicotine or have suffered an illness you believe may have resulted from using JUUL or other vaping products, you should contact a JUUL lawsuit lawyer. Call for a free consultation with a member of the team at D. Miller & Associates, PLLC today at (713) 850-8600.
Gathering Evidence for Your JUUL Lawsuit
If you hire us to handle your JUUL lawsuit, we will start building your case by gathering compelling evidence. Our legal team will work with you to collect things like receipts of JUUL purchases and photos or videos of you using JUUL products. We will also gather all your medical records that point to the physical damage you have suffered from your use of these products. It may be helpful for you to try to document your history of JUULing—when you started, how often and how much you vaped, where you purchased the product, as well as which specific products you used.
Your attorney will also ask you about the onset of your medical symptoms, so you should be prepared to put a time framework around this aspect of your JUUL experience.
Damages You May Recover
Beyond the medical expense information we gather from your receipts to date, your JUUL lawsuit lawyer from D. Miller & Associates, PLLC will begin the process of assessing other aspects of how your JUUL-caused injury has affected you, will continue to affect you, and will affect you in the future.
These damages will include additional medical expenses, but they will also account for lost wages and benefits, as well as non-tangible costs, like pain and suffering and diminished quality of life.
We will bring in experts in the fields of medicine, economics, vocational therapy, and life-care planning to give us their professional opinions on how your JUUL condition connects with financial amounts that we can seek to recover from the defendant.
D. Miller & Associates Can Represent You in Your JUUL Lawsuit
Juul Labs, Inc. and other vaping companies are profiting tremendously from products that are harmful. They knowingly marketed these nicotine-based products to young people, who are the least guarded of consumers and who stand to suffer the greatest damage from using such harmful products.
This company is now scrambling to save face with consumers by agreeing to cease certain marketing practices as well as to cease the sale of their many flavored products. But, in your case, the changes are coming too late. Juul Labs, Inc. must be held accountable for the damages you have suffered.
Call D. Miller & Associates, PLLC at (713) 850-8600 for a free case evaluation and legal consultation today.